|Laphroaig Islay Single Malt Scotch Whisky announces sponsorship of USCA|
FOR IMMEDIATE RELEASE
Jan. 13, 2010
Laphroaig Islay Single Malt Scotch Whisky announces sponsorship of United States Curling Association
(STEVENS POINT, Wis.) - Laphroaig Islay Single Malt Scotch, the most richly flavored of all Scotch whiskies, today announced its official sponsorship of the United States Curling Association (USCA) just in time for the 2010 Olympic Winter Games. The sponsorship kicks off a year-long celebration of Scottish heritage by one of the world's most popular single malt Scotch whiskies.
"We're excited Laphroaig has been named the official scotch of the United States Curling Association," said Michael Cockram, senior director, Laphroaig. "We look forward to sharing the rich, flavorful taste and history of our classic whisky with curling fans."
"There are few brands out there that have as deep a Scottish history as Laphroaig," said USCA President Leland Rich. "We are honored to have such a respected brand sponsor the United States Curling Association. This truly brings the spirit of curling to new heights."
Starting February, whisky enthusiasts across the country can visit www.Laphroaig.com to register as a Friend of Laphroaig and receive updates regarding the Laphroaig sponsorship and regular product news.
"This sponsorship gives new meaning to the phrase 'scotch on ice,'" said Scotch Malt Master Simon Brooking. "It is always a pleasure seeing two grand traditions from my homeland, Laphroaig and curling, enjoyed in America."
Often referred to as "chess on ice" or "winter golf," curling originated in Scotland in the 16th century and has recently gained a significant following in the United States. During the past two Winter Olympic Games, curling led television ratings for all Winter Olympic sports*. For more information on the USCA, visit www.usacurl.org.
The Friends of Laphroaig began in 1994 as a way to communicate news about the distillery and connect with other Laphroaig lovers around the world. Today it has grown to more than 300,000 members from more than 150 countries. Each fan receives a lifetime lease on a square foot of land next to the distillery that they can visit, view online and collect a dram of 'rent' for, should they ever visit the island. Membership is free with proof of purchase of 10 Year Old, 18 Year Old, 25 Year Old, 30 Year Old, Quarter Cask or Cask Strength Laphroaig. For more information, visit www.Laphroaig.com.
About United States Curling Association
The United States Curling Association (USCA) is the National Governing Body for this Olympic sport. The USCA's mission is "to grow the sport and win medals in world championships and Olympic Games." The USCA is headquartered in Stevens Point, Wis., and has nine regions and 145 member clubs across the nation. For more information, visit www.usacurl.org.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine, Inc. is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Maker's Mark Bourbon, Laphroaig Scotch Whisky, Cruzan Rum, EFFEN Vodka, Larios Gin, Whisky DYC, Teacher's Scotch Whisky, DeKuyper Cordials and Liqueurs and Knob Creek Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company recently named one of the World's Most Admired Companies by Fortune magazine. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit www.beamglobal.com and www.drinksmart.com.
USA Curling is sponsored by AIT Worldwide Logistics, bitRail, Laphroaig, and Nike and is partnered with CurlingZone.com.
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